The Principles of Executive Coaching

The term “coach” suggests different things to different people. It invariably creates the most general image – the team coach standing on the touchline, directing, and getting involved. Whereas this analogy is understandable, it is not particularly helpful in the context of executive coaching.

We need to make a distinction between career coaching and executive coaching. Career coaching is a more generic type of coaching, usually designed to help employees and managers advance their careers and achieve objectives, which are often defined by their managers and HR departments, within the confines of the business itself. Executive coaching specifically helps senior, more experienced managers to make significant and sustained changes to the way they lead and manage their departments, functions, or business units. To do this effectively, issues outside the realms of the business often need to be addressed.

In the book “ Coaching for Breakthrough Success ”, Dr. Peter Chee and Dr. Jack Canfield provide business professionals with various coaching principles that they can put to use every single day. These principles are as follows:

The Coaching Spirit

Believe in Human Potential for Greatness
Fulfillment Flows from Adding Value to Others
Bring Out the Best in People and Let Them Lead
Use Influence Rather than Position
Thrive on Challenges and Flexibility
When We Grow Others, We Grow Ourselves
A Coach Still Needs a Coach

Relationship and Trust

Maintain Authentic Rapport and Humor
Touch a Heart with Care and Sincerity
Practice Integrity and Build Trust

Asking Questions and Curiosity

Curiosity Ignites Your Spirit
Ask Questions that Empower and Create Buy-In
Avoid Judgmental and Advice-Oriented Questions
Powerful Questions Release Solutions
Asking Great Questions Requires Practice

Listening and Intuition

Listen Rather Than Tell
Be Present and Turn Off Your Inner Dialogue
Avoid Jumping to Premature Conclusions
Be Impartial and Nonjudgmental
Listen Deeply, Use Observation and Intuition

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Feedback and Awareness

Embrace Feedback to Triumph
Awareness and Acceptance Cultivates Transformation

Suggestions and Simplification

Get Consent Before Giving Suggestions
Use the Power of Simplicity
Study the habits of successful people

Goals and Action Plans

Establish Goal Ownership and Commitment
Create Strategies and Action Plans for Goals
Keep Score of Goals and Action Steps
Use visualization techniques to maintain focus and to leverage the Law of Attraction